Privacy Policy

172 Tech, operating as BabyBooey, respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what data we collect, how we use it, and the choices available to you.

1. Information We Collect

When you visit our website, place an order, or contact us, we may collect the following information:

• Personal details: Full name, email address, phone number, and shipping address — provided when you place an order or submit an enquiry.
• Payment information: Payment details are collected and processed securely by our payment partner, Paddle. We do not store your credit card or bank details on our servers.
• Usage data: Information about how you interact with our website, including pages visited, time spent, browser type, and device information — collected through cookies and Google Analytics.

2. How We Use Your Information

We use the information we collect to:

• Process and fulfil your orders, including shipping and delivery
• Respond to enquiries and provide customer support
• Send order confirmations, shipping updates, and delivery notifications
• Improve our website, products, and overall customer experience
• Comply with legal obligations

We do not sell, rent, or share your personal information with third parties for their marketing purposes.

3. Third-Party Services

We work with a limited number of trusted third-party services to operate our business:

• Paddle: Our payment processing partner. Paddle handles all payment transactions and is subject to their own privacy policy and PCI-DSS compliance.
• Formspree: Used to process contact form submissions. Your name, email, and message are transmitted to Formspree's servers.
• Google Analytics: We use Google Analytics to understand website traffic and usage patterns. This data is anonymised and aggregated. You can opt out using the Google Analytics Opt-out Browser Add-on.

4. Cookies

Our website uses cookies — small text files stored on your device — to enable essential functionality and collect anonymised usage data. These include:

• Essential cookies: Required for the website to function correctly (e.g., session management).
• Analytics cookies: Used by Google Analytics to track anonymous usage patterns and improve the website.

You can manage or disable cookies through your browser settings. Note that disabling certain cookies may affect your experience on our website.

5. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is entirely secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Order-related data is typically retained for a period of 5 years to comply with applicable tax and commercial laws.

7. Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your personal data (subject to legal obligations)
• Withdraw consent for data processing where consent was the basis
• Object to or restrict certain types of processing

To exercise any of these rights, please contact us through our enquiry form.

8. Children's Privacy

Our website is intended for adults (parents, guardians, and gift-givers). We do not knowingly collect personal information from children under the age of 13. If we become aware that we have collected such information, we will take steps to delete it promptly.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised date. We encourage you to review this policy periodically.

10. Contact

If you have any questions or concerns about this Privacy Policy or how your data is handled, please reach out through our contact form.